The Self Access Centre as Mass Customization
This paper describes the Self Access Centre (SAC) at the Universidad de Quintana
Roo and presents the research support for the model in terms of mass-customization.
The SAC with its systems, materials, activities and tutor support may be described
as offering mass-customized language education. Tutor support is conceived
in systemic terms as mass-customization, but as provider of professional advice
in support of students' own learning projects and facilitator of feedback in
productive skills, tutor support is highly individualized. However, the mass-customization
element makes individualization efficient and achievable.